Version 1.0
The Indian VCs brand guidelines document is designed to provide a comprehensive overview of our brand identity and guidelines for its consistent affective use. These guidelines are intended to ensure that the Indian VCs’ brand is accurately and positively represented in all communication materials, both internal and external. By following these guidelines, we can maintain a cohesive and recognisable brand.
Indian VCs_Brand_Guideline.pdf.zip
Indian VCs_Brand framework.pdf
IndianVCs is a venture community built by VCs for founders, guiding startups from idea to launch and growth. It connects entrepreneurs with investors, tools, and talent through fundraising platforms, peer networks, and hiring support, while helping VCs manage funds and deal flow efficiently.
Primary logo is made up of the logo symbol and the ‘Indian VCs’ word-mark.
The symbol, a bar named ‘The Link,’ represents bridging the gap in the VC space in India.
Usage
The logo should always be used on advertising and external communication.
Design note
This is the primary logo colour option.
Orientation
Where possible, the logo must always appear in the horizontal format.
<aside> ⬇️ Download Logopack
</aside>
To ensure optimal legibility and brand clarity in all media, an area around the logo called “clear space” should be kept free from any elements.
The clear space is determined as the height of the letter “x” in the logo.
Usage
The examples shown illustrate the acceptable uses of the logo.
Colour 1
Full colour logo on light background.
Colour 2
Full colour logo on dark background.
Secondary logo is made up of the logo symbol and the ‘IndianVCs’ word-mark, in a vertical format for applications that have constrained horizontal space.
Usage
The logo should always be used on advertising and external communication.
Design note
This is the primary logo colour option.
Orientation
Where possible, the logo must always appear in the primary format. And in spaces where primary format (horizontal) is not possible, use the secondary logo (vertical format).